Selling your home involves a variety of marketing strategies. Once listed, the home will be entered into the local MLS (Multiple Listing Service), displayed on the RealEstateofFloridaLive.com and distributed to other national and local real estate web sites. Your agent will create a marketing plan for your home that will help distinguish it in your local area and attract buyers to your property. This will include posting your listing on the Internet, holding open houses and more. Real Estate of Florida Sales Professionals will use a custom marketing plan and create a personalized selling program for every client. Our job is to sell your home at the best price possible in the shortest amount of time with the least amount of hassle to you.
Today’s real estate marketplace is a vastly different world compared to past years. Technology has become the driver here.. Purchasers now use the Internet, get home inspections, and are routinely are represented by brokers. The result is that buyers are better prepared than ever before.
It is also helpful to discuss other terms and conditions, such as timing and items that can be included with the sale of the home. Both of these can make your home more attractive to potential buyers. Do you want the highest sales price — or the most money at closing? They’re not always the same. Imagine that two homes sell for $225,000, but one owner agrees to to pay the buyers closing cost. The owner who sold without such costs got a bigger check at settlement. To have a successful sale you need to look at price and terms. A key part of the marketing plan is setting the list price. If a home is priced too high, potential buyers may be scared away. To determine the best asking price one must review the price of recently sold homes, evaluate the competition and study marketplace.
Real Estate of Florida Agents are trained to use this information to help you reach the right asking price. Often an appraisal can be useful if your property is unique, or there hasn’t been much activity in your area recently, or if there is any other circumstance that makes it difficult to put a value on your home. Appraisers consider the location of the home, its proximity to desirable schools and other public facilities, the size of the lot, the size and condition of the home itself and recent sales prices of comparable properties, among other factors.
SHOWTIME, get your home ready for the spotlight. Start with a good cleaning, remove all clutter, add a fresh coat of paint if needed and clean up the yard. Talk to your Real Estate of Florida agent about other tips that can help boost a home’s curb appeal and impress potential buyers. Once the buyer is in the door you want them to see the home, open window coverings to let in sunlight in and turn on the lights. Get rid of things you don’t want to move, organize closets and clean everywhere. Clear out garage and all storage areas, let the buyer imagine their items in your home.
Call your local Real Estate of Florida office for advice and to refer you to a Professional local agent today.
Sellers Tips 
1. Buyers expect everything to work. Home inspections are now common and what buyers miss, inspectors will find. Fix and paint now and to avoid issues in the future. A house that has been better maintained and shows better will always sell for more than one that has had deferred (neglected) maintenance and needs work.
2. Setting the stage. When buyers see your home, it’s showtime. They want an environment where they can see themselves. De-clutter and hide knick knacks that will distract them from their dreams. Given them a show where everything is painted, arranged, and attractive, a home where the only issue is when to move in.
3. We know the market, real estate is local. Your Real Estate of Florida Agent can explain current market conditions in your community, including what is selling, what isn’t selling, and why. This information is central to getting the optimal price and terms. Your property will be competing with other homes for buyer attention. Ask your Real Estate of Florida Agent how to be competitive — and how to have an edge.
4. Be realistic. Markets differ by location and time. It’s great to be a seller when interest rates are low and the local job base is growing, but when times are foreclosures are rising, homes will still sell. Be realistic, that is the trick to getting as much as market will allow.
5. Real Estate of Florida will prepare a marketing plan that involves more than a yard sign and an ad in the paper. Successful brokers use a variety of marketing plans to attract qualified prospects, including the latest Internet, years of person contacts, and Social media communication advances.
Successful Negotiating
All home buyers and home sellers want a win-win agreement, that’s not to say either side would regret getting a better “win” than the other. Successful negotiating is is not just a matter of luck or talent. It is the learned ability to use certain skills and techniques to bring about a win-win result.
- Start with a fair price and a fair offer: There’s no question that significantly overpricing your home will turn off potential buyers. Likewise, on the buying side, making an offer that’s far lower than the asking price is practically guaranteed to alienate the sellers. Asking and offering prices should be based on recent sales prices of comparable homes.
- Respect the other side’s priorities: Knowing what’s most important to the person on the other side of the negotiating table can help you avoid pushing too hard on hot or sensitive issues. For example, a seller who won’t budge on the sales price might be willing to pay more of the transaction costs or make more repairs to the home, while a buyer with an urgent move-in date might be willing to pay a higher portion of the transaction costs or forgo some major repairs.
- Be prepared to compromise: “Win-win” doesn’t mean both the buyer and the seller will get everything they want. It means both sides will win some and give some. Rather than approaching negotiations from an adversarial winner-take-all perspective, focus on your top priorities and don’t let your emotions overrule your better judgment.
